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Sacred Anchor, Evolving Artifact – Daniel N. Gullotta

The Bible seems to be having a moment.

Book sales data reveal a 22 percent surge in Bible purchases across the United States last year, driven largely by first-time buyers. The market is also seeing innovation from new publishers and translations, including the viral Bibliotheca, which omits chapter and verse numbers for enhanced readability, and fresh translations by renowned scholars like N.T. Wright and David Bentley Hart. The Gen Z Bible caused a stir on social media with its playful use of Gen Z slang, offering contemporary takes on classic passages. For example, in this version of the Annunciation, Gabriel declares to Mary that “You’ve passed God’s vibe check, and He wants you to be the mother of the main character, the Son of the top G.” Even President Donald Trump joined the trend with his God Bless the USA Bible.

Meanwhile, Bible-inspired media is thriving. The global streaming phenomenon The Chosen, which chronicles the life of Jesus Christ, has drawn millions of viewers, while Promised Land, a comedic retelling of the Exodus with a workplace sitcom twist reminiscent of The Office, has gained attention for its inventive approach. Amazon Prime has entered the space with House of David, a biblical drama series exploring the origins of King David. Podcasts are also driving this revival, with Tara-Leigh Cobble’s The Bible Recap and Father Mike Schmitz’s The Bible in a Year consistently topping Apple Podcasts charts.

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