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Analysis of Engagement Levels -Capital Research Center

When Charities Betray America:
How “Pro-Palestinian” Protest Groups Promote Anti-Americanism
(full report)

Executive Summary | Methodology
Examples of Anti-American and Anti-Police Hate Speech
Chronological Analysis | Analysis of Engagement Levels
Three Organizational Examples
Prevalence of Charities Among These Radical Groups
Conclusion | Endnotes
Appendix A: Organizations | Appendix B: Individuals


Analysis of Engagement Levels

Throughout the 15-month period since October 7, 2023, the posts that included the anti-American and anti-police keywords we analyzed generated an overall engagement of 4.2 million, which includes shares, comments, and likes. These posts have reached 23.3 million views.

The data support two conclusions. First, the high engagement rate shows how actively anti-American content is being consumed on social media. Second, the large number of likes suggests that anti-Americanism resonates with users strongly enough to move them from being casual viewers to actively engaging with the material and others in the comments section.

The engagement rate on anti-American content on social media prior to October 7, 2023, amounted to 186,268. After October 7, 2023, the engagement rate jumped to over 4,000,000. The comparison between the two rates shows an increase of 2,167 percent, highlighting the dangerous appeal and widespread dissemination that this type of content has among audiences.

The comparison of views on X and TikTok before and after October 7, 2023, confirms the same trend. While posts before October 7, 2023, garnered a total of 2.28 million views (with an average of 8.3 thousand views per post), posts after October 7, 2023, accumulated a total of 23.3 million views (with an average of 42.7 thousand views per post). The comparison between the two rates shows an increase of 921 percent.


In the next installment, case studies of three organizations show the degree of anti-Americanism reflected in social media.

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